Apteco integrates with Facebook to reduce the separation between direct and social marketing activities and data.
You can:
- Publish Direct Posts
- Publish Direct Adverts (Ads)
- Publish Adverts
- Upload a custom Audience
The integration enables PeopleStage to publish direct posts, adverts, and direct adverts to a Facebook page, to target ads to custom audiences and to track and act on the following Facebook responses:
- Likes
- Dislikes
- Comments
- Reach count
- Link clicks
See Facebook direct post, Facebook adverts, and Multi-social campaigns in PeopleStage.