Select the best customers

There are a number of ways to select the best customers. Having highlighted a selection of nodes, you can just drag off the selection and drop them on the workspace. See Output your model for more details on making selections.

Using the gains chart¶

To ensure that you select the top nodes it is simplest to use a Gains Chart. Each point on the green curve represents a leaf on the tree and they are ordered from left to right from best to worst. Use the Gains Chart to select, say the top 3 nodes. These are highlighted in the Organic Tree. Notice that where both leaves of a branch are selected the branch itself is highlighted (such that if you selected all the leaves in a tree, the whole tree would be highlighted, as your selection would effectively be of all customers).

Having selected a group of nodes, you can drag these off from any of the tree views, but not from the Gains Chart.

Organic tree	Gains chart

Using the tree view as a gains table¶

The best customers can also be seen in the Tree Grid view which can display a Gains Table, by selecting the "Cumulative" option.

The Cumulative Tree Grid view lists just leaf nodes in descending order of gain. This is useful for seeing the total analysis and base counts for the combined selection.

This selection will contain 222,581 people (19% of the whole base) but, of this, 15,321 (6.9%) people are from the analysis selection, representing 60.86% of the customers who took holidays to Sweden (% of analysis).

The % of Analysis and % of Base figures define the position on the Gains Chart.