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Viewing Google Analytics campaign reports

Once your campaigns are live and UTM tracking is in place, you can access reports in Orbit.

To view your Google Analytics campaign report:

  1. Open your campaign and click the Overview tab.

  2. Review key metrics, including:

    • Users: Total visitors driven to your site from the campaign
    • New Users: First-time visitors resulting from the campaign
    • Returning Users: Visitors who have accessed your site before
    • Active Users: Active users on your site
    • Engaged Sessions: Sessions where users actively interacted with your site (e.g., clicked links, scrolled)
    • Average Engagement Time: Average time spent per session
    • Events: Specific user actions (e.g., downloads, clicks)

  3. To explore detailed metrics or UTM breakdowns, click View in Google Analytics.

Advanced insights within Google Analytics

While Orbit provides a high-level summary, Google Analytics offers deeper insights:

  • Traffic sources: See which channels (e.g., email, social media) drive the most visitors
  • User behaviour: Analyse pages visited, time spent, and user flows
  • Event tracking: Monitor clicks, downloads, and other interactions

Click View in Google Analytics from the campaign Overview tab to go to the corresponding report in your Google Analytics account.