Change over time

The Segmentation tool allows you to examine the breakdown of your customers into different segments based on their transactional behaviour, and track how membership of those segments has changed over time. This includes:

• Movements between segments
• Journeys between segments over extended periods of time
• Calculating how long people have been in different segments

Three approaches are available for defining the time points to report on:

• Fixed time points — report on segment membership at specified dates; supports fixed date schedules and date rule schedules
• Elapsed time points — measure time elapsed from a reference date individual to each person, such as their first booking date
• Relative time points — define reporting points relative to now, enabling automation of recurring campaigns without user intervention