Starting the process

To get started, from the Modelling panel in the FastStats toolbox:

1. Select and open a new Modelling Environment.

   

2. Name and save your modelling environment.

   To access the behavioural modelling functionality:

3. Click the Standard Modelling drop-down and select Use behavioural modelling.

   

Fixed or event driven¶

Now decide if you want to perform fixed or event driven behavioural modelling.

• Fixed is ideal when you want to study all people as of a specific date - for example, for a Christmas campaign.
• Event driven is required when each record has a different start date for the behaviours you want to explore - for example, a specific donation or transaction.