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Reference CDP data structures

Note

All these standard contact points can have additional attributes, permissions, and suppressions.

The CDP data structures and columns include:

  • Individuals
    • Title
    • FirstName
    • MiddleName
    • LastName
    • Gender
    • Date of Birth
    • Primary Email Address
    • Primary Mobile Phone Number
    • Primary LandLine Number
    • Primary Address Line 1
    • Primary Address Line 2
    • Primary Address Line 3
    • Primary Address Line 4
    • Primary Address Town
    • Primary Address County
    • Primary Address Postcode
    • Primary Address Country
    • Primary Address Country Code
  • Individual Source URNs
  • Email Addresses
    • Email Address
  • Mobile Numbers
    • Mobile Number
  • Landline Numbers
    • Landline Phone Number
  • Addresses
    • Address Line 1
    • Address Line 2
    • Address Line 3
    • Address Line 4
    • Town
    • County
    • Postcode
    • Country
    • Country Code
  • Transactional data