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Integration

This section covers all Apteco integration documentation—from email service providers and SMS to CRM platforms and developer tools.

Apteco email

Apteco email is a key feature of Apteco Orbit's end-to-end campaigning capabilities. You no longer need an external ESP. Create engaging emails effortlessly using the drag-and-drop email builder, add them to campaign journeys, and preview messages before sending, all within Apteco Orbit.

For more details see Apteco email.

If you would still like to use an external ESP, see the Email section below.

Choosing an external provider for email and SMS campaigning

For email and SMS campaigning, Apteco provides a wide range of choice and flexibility so that you can choose a digital provider with the best solution for your business.

The following table shows the level of integration offered by each digital provider. Response By abbreviations: CK = Communication Key, U = Urn, E = Email Address, S = SMS Number.

Digital Provider Email SMS User / Pre-defined List Upload Upload and Auto Broadcast Scheduled Response Response By (CK/U/E/S) Tracked Response FTP Site Required
Acoustic ✅ User ✅ ✅ ✅ ✅/✅/✅/ ✅ Provider's
Actito ✅ ✅ Pre ✅ ✅ /✅/✅ ✅
Adestra ✅ Pre ✅ ✅ ✅ ✅/✅/✅/ ✅ Own, Provider's
Campaigner ✅ User ✅ ✅ ✅ /✅/ ✅ Provider's
Cheetah Digital ✅ Pre ✅ ✅ /✅/ Own
CleverReach ✅ User ✅ ✅ ✅ ✅/✅/✅/ ✅ Provider's
Display Block ✅ Pre ✅ ✅ ✅ /✅/ ✅
Dotdigital ✅ ✅ Pre ✅ ✅ ✅ /✅/✅ ✅
Dynmark ✅ Pre ✅ /✅ ✅
Elaine ✅ User ✅ ✅ ✅/✅/✅/
Emarsys ✅ User ✅ ✅ ✅ ✅/✅/✅/ Provider's
Generic FTP ✅ ✅ Pre ✅/✅/✅/✅ ✅
Instiller ✅ Pre ✅ ✅ ✅ /✅/✅ ✅
MailingWork ✅ User ✅ ✅ ✅/✅/✅/
Mapp ✅ Pre ✅ ✅ ✅ ✅/✅/✅/ ✅ Own
Maxemail ✅ ✅ Pre ✅ /✅ ✅ Provider's
Optimizely ✅ ✅ Pre ✅ ✅ ✅ ✅/✅/✅/✅ ✅
Pure360 ✅ ✅ User ✅ ✅ ✅ ✅/✅/✅/✅ ✅
SailThru ✅ User ✅ ✅ ✅ /✅/ ✅
Salesforce ✅ User ✅ ✅ ✅ /✅/✅ ✅ Provider's
SparkPost ✅ User ✅ ✅ ✅ ✅/✅/✅/ ✅

Note

Salesforce with Data Extensions requires extra processing to return the Communication Key, which increases the run times of the Response Gatherer.

Media—the media that the digital provider broadcasts.

Data Fields:

  • User-defined—you can select variables at run time and create a personalised output based on specific requirements.
  • Pre-defined—the output is defined by an administrator and structured to match the required field layout of the Digital Integrator's subscriber database.

Upload:

  • List Upload—identifies whether you can upload a list to the provider for further processing.
  • Upload and Auto Broadcast—identifies whether you can upload a list and automatically broadcast to a pre-defined message.

Download:

  • Scheduled Response—identifies whether the provider can collect responses (opens, clicks, etc.) on a scheduled basis.
  • Response By—allows analysis on email responses by Communication Key (CK), Urn (U), Email Address (E), or SMS Number (S).
  • Tracked Response—identifies whether you can track and link individual responses to a particular broadcast.

FTP Site Required—identifies if a provider or your own FTP site is required for upload or download.

Supported channels

Apteco software supports integrations across:

  • Email broadcasting
  • SMS messaging
  • WhatsApp
  • Social media platforms
  • CRM systems
  • Mobile push notifications
  • Customer review platforms
  • Programming languages

Apteco Orbit and PeopleStage

  • Apteco Orbit—single-stage campaigning within a web-based application, enriched with analytics. Define, schedule, and report on campaign journeys while integrating with email service providers and file/FTP output.
  • Apteco PeopleStage—robust multi-channel campaigning capabilities across all supported integrations. Build, manage, and automate powerful campaign journeys across all your channels.

For product-specific documentation, see the Orbit or PeopleStage help.