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Social media

Apteco integrates with social media platforms to enable direct and social marketing activities from PeopleStage campaigns.

Note

Social media platforms evolve quickly and require time to set up and maintain. Apteco continuously updates its integrations with Facebook, Twitter/X, LinkedIn, and Google Ads to ensure they continue to work seamlessly.

Supported platforms

  • Facebook—Direct Posts, Direct Adverts, and Facebook Ads channels via PeopleStage
  • Twitter / X—Direct Tweets and Twitter Ads channels via PeopleStage
  • LinkedIn—FastStats roles configuration for LinkedIn channels

Common requirements

All social media integrations require:

  • A pre-existing FastStats system with PeopleStage
  • A Social database (shared across all social integrations)
  • The relevant platform's Response Gatherer component

If you have not yet created a Social database, follow the instructions in the Facebook prerequisites or Twitter prerequisites section—the process is identical for both platforms.